Pacific Micromarketing is Australasia's
leading provider of consumer and market analytics. Our core strength is
our ability to generate insights and answers from our clients' transactional
and customer information, which stimulate action and, ultimately, optimise
customer value and drive customer profitability.
We work for some of the region’s leading and largest consumer-facing
organisations - banks and financial institutions, telcos, energy providers,
retailers and not for profits.
Working with world-class software licensed from organisations like UK giant
Experian, we collect data on the interests and preferences of Australian
consumers from a wide range of sources. We use this information with proprietary
analytical
software – including the world’s best segmentation tool, MOSAIC – to
generate insights and help our clients find the practical, relevant and exploitable
answers they have locked inside their own client and market data. These actionable
insights help our clients access new markets and build stronger relationships
with existing customers.
For more information on our services please refer to the following:
•
Customer Analytics
•
Market Analytics
•
Choosing New Store Locations
•
Create a Single Customer View
•
Locate New Customers
We have a team of 40 specialists, including highly skilled analysts, data
modellers and consultants - operating from offices in Melbourne, Sydney,
Brisbane, and
Perth in Australia and in Auckland
and Wellington with our New
Zealand 'sister
company' PMP Micromarketing, ready to help you turn data into information.
Information into questions. And questions into answers.
For more information about our data-driven insights services,
or to request a quotation, please call (03) 9936 3547 (Aus) or 0800 767
546 (NZ). Alternatively you can email us by clicking on Australia or
New Zealand.
Case Studies
ADMA award winning SECRETS campaign - Leisure - SA Tourism Commission
Data management and driving cost effective sales - Retail
Donor acquisition program - Fundraising - Mecwa
Increase response rates & reduce costs - Confidential client
Micromarketing in the contestable energy market - Telcos - Confidential client
Using direct marketing to increase donor support - Fundraising - Fred Hollows Foundation |
