Local Business Solutions
For local businesses, the people who live and work in the local area are a big revenue generator, but effectively marketing to these people can be difficult. PMP has developed a suite of advertising solutions to help local business reach their target audience as easily and as cheaply as possible. Via the products listed below, local businesses can choose from a range of tailored advertising solutions in the knowledge that PMP has the experience and the know-how to ensure their campaigns are as cost-effective and targeted as possible.
Our tailored advertising solutions include:
Travel Catalogue - a monthly catalogue we produce which is delivered to two different areas – the North Shore and also Eastern Suburbs in NSW. This catalogue is travel specific and ideal for businesses such as restaurants, hotels, resorts, tours and trips.
Travel Catalogue allows retailers to buy an advertisement in a tailored, local catalogue - similar to a local newspaper. The content is targeted to a specific area, shopping strip or retail precinct. Our customers provide us with the content and we do everything else – design, print and distribution. The content of each local version of Travel Catalogue is totally unique, so unlike magazine or newspaper advertising, it’s guaranteed to deliver offers into the mail-boxes of people who can and will respond to the right offer – the people who live in the local area.
For businesses that can’t afford to produce their own catalogue, Travel Catalogue provides an opportunity to run tailored, full-colour advertisements with options to purchase full page, double page, ½ or ¼ page ads depending on your budget and requirements. It’s the perfect medium for advertisers wanting to reach the local community with targeted advertisements.
Prime Catalogue - a catalogue aimed specifically at the over 55’s age group (baby boomers). Ideal for businesses and services which target this market such as those in the travel and health industries. Catalogues are delivered to relevant locations such as medical centres, chemists, retirement villages, sporting or interest clubs etc.
Prime Catalogue has been developed to reach the lucrative over 55s demographic. It allows retailers to buy an advertisement in a tailored, local catalogue - similar to a local newspaper. The content is targeted to a specific area, shopping strip or retail precinct. Our customers provide us with the content and we do everything else – design, print and distribution. The content of each local version of Prime Catalogue is totally unique, so unlike magazine or newspaper advertising, it’s guaranteed to deliver offers into the mail-boxes of people who can and will respond to the right offer – the people who live in the local area.
For businesses that can’t afford to produce their own catalogue, Prime Catalogue provides an opportunity to run tailored, full-colour advertisements with options to purchase full page, double page, ½ or ¼ page ads depending on your budget and requirements. It’s the perfect medium for advertisers wanting to reach the local community with targeted advertisements.
Catalogue Express - PMP’s Catalogue Express is an end to end solution that can design, print and distribute a large, glossy catalogue for half the cost of a postage stamp and less than a standard text message. While in the past, only major retailers could afford to produce catalogues, Catalogue Express makes producing a catalogue affordable and manageable for smaller businesses too. The benefits are obvious with retailers able to craft a unique, tailored catalogue designed specifically for their target market and making use of all their local knowledge, expertise and relationships.
The unique Catalogue Express process makes it easier than ever to produce a great looking, effective catalogue with your very own look and feel, we will work with you to:
• Identify your target market
• Design your catalogue
• Print your catalogue
• Deliver it straight to the mail-boxes of your target audience as soon as 6 weeks from order
It couldn’t be more straight forward. Plus, Catalogue Express gives clients great flexibility through the opportunity to do ‘short-runs’ of less than 20000.
Please click here for an example.
The Urban - The Urban works with retailers in local areas to produce a catalogue which you can buy space in - similar to your local newspaper. The content is totally local - targeted to a specific area, shopping strip or retail precinct. It’s strength is that the content of each local version of The Urban is totally unique, so unlike magazine or newspaper advertising, which offers a ‘scattergun’ approach, throwing advertising messages far and wide, The Urban is guaranteed to deliver offers into the mail-boxes of people who can and will respond to your offer – the people who live in your local area.
The Urban allows retailers to buy an advertisement in a tailored, local catalogue - similar to a local newspaper. The content is targeted to a specific area, shopping strip or retail precinct. Our customers provide us with the content and we do everything else – design, print and distribution. The content of each local version of The Urban is totally unique, so unlike magazine or newspaper advertising, it’s guaranteed to deliver offers into the mail-boxes of people who can and will respond to the right offer – the people who live in the local area.
For businesses that can’t afford to produce their own catalogue, The Urban provides an opportunity to run tailored, full-colour advertisements with options to purchase full page, double page, ½ or ¼ page ads depending on your budget and requirements. It’s the perfect medium for advertisers wanting to reach the local community with targeted advertisements.
Please click here for an example.