Magazine Distribution
Publications are supplied to retailers on a ‘sale or return’ basis. Publications that are not sold by the end of the relevant on-sale period, are claimed for a full credit. It is therefore critical for publishers to use the skills of a highly competent distributor like Gordon and Gotch in order to maximise sales and reduce wastage.
Gordon and Gotch delivers around 4 million publications each week to retail stores around Australia. With the largest range of publications in Australia (including magazines, partworks, books and calendars), Gordon and Gotch efficiently handles over 3,000 different titles, and distributes to around 9000 retailers.
Dealing with many publications across all interest categories, Gordon and Gotch is best placed to know which retailers have the highest potential for sales for a particular magazine. This information is vital to publishers wanting to achieve maximum sales with every issue.
While Gordon and Gotch is the primary distributor for the many hundreds of publishers in Australia, Gordon and Gotch also imports publications from around the world and is Australia’s largest supplier of imported magazines. The range and depth is unmatched by other distributors, and is critical in assessing industry trends, optimising allocations to retailers and providing market knowledge to publisher clients.
Distribution Centres are located in Sydney, Melbourne, Brisbane, Adelaide and Perth where the publications are efficiently picked and packed for retailers in that area. Using state-of-the-art pick to light technology manufactured in Germany and used extensively throughout Europe, Gordon and Gotch is well equipped to handle the massive volumes of publications within the very tight time-frames required by clients.