Consumer Insights and Solutions
Want to optimise your media selection and ensure you deliver the right message to the right group of people?
Pacific Micromarketing has exclusive rights to arguably the world’s best and most sophisticated geodemographic classification system… Mosaic.
Mosaic has just been updated to incorporate the recent census data and describes Australia’s neighbourhoods in extraordinary detail. Seven million residential households are divided into 47 segments. Now, for the first time, detail can even be supplied on an individual household basis.
So if you are planning a media campaign, we can help you decide the optimal media mix - it doesn’t matter if you are doing a letterbox drop or a television campaign, our service will help you allocate you budget effectively.
Mosaic can be used to:
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Profile and map catchment areas to reach the homes most likely to respond
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Calculate the potential of any given area
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Determine potential revenue from an area to assist the allocation of a sales team or the location of a store.
In short, Mosaic makes critical decisions on media selection, targeting tactics and media channel selection, easier, faster and more accurate.
Segmenting gives you the power to take the guess work out of marketing decisions.
Your existing database is full of potential. You can grow and retain existing customers, reactivate lapsed customers or develop meaningful CRM programs.
To unlock its full potential, you need to be able to have meaningful segment data in all sorts of permutations and combinations. Our property tools can help you segment by individual, household, neighborhood, behavior and many other varieties.
The tools are designed by Direct Marketers for use by Direct Marketers. You can license these tools for your own use or have our Insight team do the work for you.
The tools will help you interrogate your data to deliver simple profiles or sophisticated models. These tools will compliment your analytical resources and provide speed and flexibility.
Want unparalleled insights into customers?
Pacific Micromarketing delivers unparalleled insights through its data segmentation codes. Now you can not only find out who your prospects are, but also how they relate to each other in a household:
Companies throughout Australia are using this information to increase marketing effectiveness.
We have the equipment to help you analyse people markets with ease.
Once you’ve got your data, to analyse it, you need to be able to geocode it and append all the Pacific Micromarketing data sets. You’ll want to rank your consumers and sales crew. You’ll want your data expressed in charts and maps. Pacific Micromarketing has an all-in-one tool to do this. It’s called Micromarketer Generation 3 (MMG3) and is used by over 500 organisations throughout the world to support their tactical and strategic decision making.
You can license MMG3 or commission the Pacific Micromarketing Insight team to run it for you. If you take out a license, we will train your team and fully support you through telephone help desk.
Quite simply, it helps you make informed decisions quickly and effectively.
Want some help with Analysis and Interpretation? Like to model your data to achieve greater predictability?
Our customer analytics service can compliment your analysis capability and fast track actionable outcomes. We do this for telco’s, utilities, financial organizations, retails, car manufacturers… in fact, anyone trying to communicate more effectively with consumers.
We can do it project by project or work continuously with your in-house analytics team.
Interested in customer relationship management but not sure how to get started?
Pacific Micromarketing offers a consulting service to help you avoid the pitfalls of CRM. With Monash University, Pacific Micromarketing has developed a methodology to optimize you chance of a successful CRM implementation.
Our consulting team can also:
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Help you to add value to your direct marketing or electronic marketing strategies
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Deploy your sales teams more effectively
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Locate your retail outlets in areas likely to generate demand for your products
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Help you build an effective database
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Help you make the most of your database
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Support you from inception to implementation of key initiatives.
We are happy to work on tasks of any size… it’s part of our commitment to help clients think and act more effectively.