Case Studies & Testimonials
Aligning
Honda
BACKGROUND
Honda Australia Pty Limited is a wholly-owned subsidiary of the Japanese-based, Honda Motor Company, which is engaged in the development, production and sale of a variety of motor products. It’s one of the leading importers and retailers of quality vehicles in Australia. The company’s Australian head-office is located in Melbourne.
Honda has enjoyed record sales in recent years, with many vehicles winning motoring awards and is at the forefront of ecologically friendly technology. Honda and PMP have developed a strong relationship over the past 6 years.
"PMP have ensured that we keep in line with our business environmental strategy by using FSC paper for our Honda magazine."
John Pranger, Marketing Manager, Honda
CHALLENGE
Honda is committed to making every effort to contribute to the preservation of the global environment in each phase of their corporate activities. It adopted an environmental sustainability program 2 years ago from car fleet production through to its marketing campaigns.
Honda was seeking a green, environmentally friendly approach for its printed magazine publication. This included seeking environmentally sustainable paper and using a printing company which was environmentally certified and committed to sustainability.
SOLUTION
PMP offered Honda an environmental paper solution for the publication to accommodate Honda’s green strategy. We printed the product on 50% recycled stock which later became FSC accredited.
FSC stands for Forestry Stewardship Council which is the only eco label endorsed by WWF, Friends of the Earth, Greenpeace and the Woodland Trust. The FSC is an international not-for-profit organisation that has established principles and criteria to certify forests and in turn, forest products such as paper to ensure they are made from responsibly managed forests.
PMP became the second heatset web printer in Australia to successfully obtain FSC certification through the initiation of Honda’s environmental strategy.
RESULT
Using FSC paper for the Honda magazine has enabled Honda to continue to illustrate its commitment to its overall environmental sustainability strategy and also supports the growth of responsible forest management worldwide. The FSC logo is presented in each publication.