Case Studies & Testimonials
PMP - a single source provider for 3D Paint & Colour
3D Paint & Colour
Background
3D Paint & Colour is Australia’s largest franchise of independent paint specialist’s stores. With 140 retail and trade stores nationally, 3D has a long history of growth since its establishment in 1979.
Based just outside of Newcastle, in Maitland, 3D aim to deliver colour excellence to customers every time so that customers “love what they’ve done” with every painting project.
Challenge
3D’s goal is to be the leader in the paint specialist market. Therefore, advertising is a very important aspect of the business for them in order to build awareness and get as many people as possible into their stores.
3D use a range of different media to advertise their business. These include press, radio, television and catalogues. However, they find catalogues to be the most effective at increasing traffic through their stores.
3D produce two national catalogues annually – the Spring and Autumn Sales. Prior to 1989, they used a single source supplier to print these catalogues and another supplier to distribute them. However, this proved to be time consuming and problems often arose from using two separate suppliers.
In addition, being a paint store, colour reproduction of the brochures is very important as colour is central to everything 3D offers.
"We have developed a long lasting relationship with PMP. They save us time and effort by organising all our printing and distribution, and provide us with a superior quality product every time."
Joel Goodsir, Marketing Manager
Solution
Since 1989 3D Paint & Colour have used PMP for all their printing and distribution requirements. Being a single solution supplier, they no longer need to deal with several suppliers for the one job. PMP can provide fast turnaround times when deadlines are tight and can cope with nearly any contingency.
PMP Print and Distribution provide 3D with responsive customer service, quality and consistent printing of their catalogues with on-time delivery. In addition, PMP ensures colour consistency each print run and can provide an accurate guide to colour reproduction – a very important aspect for 3D.
3D’s annual catalogues have a circulation of 5 million copies, which is rising each year due to its success.
Result
3D Paint & Colour have now built a long lasting relationship with PMP for the printing and distribution of their catalogues. This strong relationship has resulted in huge savings in time and effort for 3D when they produce a catalogue advertising campaign.
After each distribution of the catalogues, 3D’s sales increase significantly. Due to this success, the print run is increasing each year and the business is expanding with more and more store openings.
PMP provide 3D with superior quality catalogues each print run. The 3D “Spring Paint Sale” brochure was even awarded as a finalist in the prestigious Australian Catalogue Awards in 2007.
Initially, 3D used ‘mass distribution’ to deliver their catalogues. However, PMP have now provided 3D Paint & Colour with targeted distribution to ensure a more successful campaign. Their catalogues are now delivered straight into the letterboxes of those who are most likely to purchase their products, reducing waste and improving the response rate.