Case Studies & Testimonials
Catalogue Express as an effective advertising solution
Pharmacy
Herforts Chemist
Background
Herforts Chemist is a successful discount pharmacy in Avalon, NSW. Located in close proximity to the beach, it is known for its delicious ice cream as well as its service and bright retail layout. Its front-of-shop consists of a dispensary, ice cream parlour, perfumery and a supermarket.
Herforts believe in using catalogues to successfully promote their store to the local community.
"I am very pleased with the service received from Ad Solutions. Each time we do a catalogue campaign we receive a dramatic rise in sales."
Andrew Codie - Advertising Manager
Challenge
Herforts Chemist target the Northern Beaches area of NSW and have used various catalogues to advertise their store to this market. However, none of these catalogue campaigns have achieved the results they were after. Therefore, Herforts seeked Ad Solutions services to help them market directly to their local community.
Solution
Ad Solutions worked with Herforts Chemist and recommended they try their Catalogue Express product, an affordable advertising package which includes an end-to-end solution of design, print and distribution of catalogues.
Catalogue Express was an affordable way for Herforts Chemist to reach a large number of people in a cost effective way. It also allowed them to trial a new catalogue campaign and compare its effectiveness against previous catalogues used.
Result
Herforts Chemist found Catalogue Express to be the most effective form of advertising for their store. After the catalogues were distributed to the Northern Beaches, they found that the volume of sales increased dramatically, with a 10% increase in turnover. It also helped them to build a value based image.
Due to this success, Herforts continue to use Catalogue Express for their catalogue campaigns, and find that each time they distribute these, an increase in sales occurs. They enjoy the control they have using catalogues – they can decide where and when the drops are done.